Privacy Policy

1. Introduction

Welcome to the Hollywoodbets Privacy Policy. We are fully committed to safeguarding your personal information and respecting your right to privacy at all times. This Privacy Policy explains exactly how we collect, use, store, and protect your personal data when you visit our website, use our mobile applications, or open an account with us. It also sets out your rights under applicable data protection legislation and how those rights can be exercised.

Please read this Privacy Policy carefully alongside any other privacy or fair processing notices we provide when collecting your personal data on specific occasions. This Privacy Policy supplements those notices — it does not replace them. By using Hollywoodbets services, you confirm that you have read and understood the terms of this policy.

2. The Data We Collect About You

Personal data refers to any information that identifies or could reasonably identify a living individual. Anonymous data — from which all identifying details have been permanently removed — falls outside this definition. In order to deliver our sports betting and casino services safely and compliantly, we collect, process, and store the following categories of personal data:

• Identity Data: Full name, maiden name, username, title, date of birth, gender, marital status, and government-issued photographic identification (such as a passport or driving licence for Know Your Customer verification purposes).
• Contact Data: Residential address, billing address, email address, and telephone or mobile number.
• Financial Data: Bank account information, payment card details, and alternative payment credentials. Important: Full card numbers are never stored on our systems — all payment processing is handled exclusively by our PCI-DSS compliant payment partners.
• Transaction Data: Full history of deposits, withdrawals, bets placed, casino activity, and all other financial transactions conducted on your Hollywoodbets account.
• Technical Data: IP address, login credentials, browser type and version, operating system, device information, time zone, and other technical identifiers captured when you access our platform.
• Profile Data: Your account username and password, betting history and preferences, customer support interactions, and survey or feedback responses.
• Usage Data: Information about how you navigate and interact with our website, apps, and products — including page views, session duration, and feature usage patterns.
• Marketing and Communications Data: Your stated preferences regarding marketing communications from us and selected third parties, as well as your preferred contact channels.

3. How Your Personal Data Is Collected

We gather your personal data through the following means:

Direct Interactions

You provide us with Identity, Contact, and Financial Data directly when you complete forms or communicate with us by phone, email, live chat, or any other channel. This occurs when you:

• Register an account on our website or mobile application;
• Place bets on sports events or play casino games;
• Subscribe to receive marketing communications;
• Enter a promotion, competition, or survey;
• Contact our Customer Support team or submit feedback.

Automated Technologies

When you interact with our platform, we automatically collect Technical and Usage Data about your device, browsing actions, and usage patterns. This is done through cookies, server logs, and similar technologies. Full details of our cookie practices are set out in Section 8 of this policy.

Third-Party and Public Sources

We may receive personal data about you from trusted third parties and publicly available sources as required by anti-money laundering (AML) regulations. This includes identity and address verification from specialist agencies, financial data from payment processors, and analytics data from providers such as Google Analytics.

4. How We Use Your Personal Data

We process your personal data only where we have a lawful basis to do so under applicable data protection law. The primary legal bases on which we rely are as follows:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you — for example, processing your bets, managing your account, executing deposits and withdrawals, and providing customer support.
• Legal and Regulatory Compliance: As a licensed betting operator, we are legally required to verify your age, identity, and source of funds to comply with anti-money laundering, counter-terrorism financing, and responsible gambling obligations.
• Legitimate Interests: Processing that serves our legitimate business interests — such as preventing fraud, improving our products and services, personalising your experience, and maintaining platform security — provided those interests are not outweighed by your rights and freedoms.
• Consent: Where we rely on your explicit consent, primarily for sending optional marketing communications by email or SMS. You may withdraw your consent at any time by contacting us or adjusting your account preferences, without affecting the lawfulness of processing conducted before withdrawal.

5. Data Security

Hollywoodbets maintains comprehensive, industry-leading security measures designed to protect your personal data from accidental loss, unauthorised access, alteration, disclosure, or destruction. Access to your personal data is strictly limited to employees, agents, and third-party contractors who require it for legitimate business purposes, and all such parties are bound by strict confidentiality obligations.

All data transmitted between your device and our servers is protected using 256-bit SSL (Secure Socket Layer) encryption — the same standard used by major financial institutions. We maintain documented incident response procedures and will notify you and any relevant regulatory authority of a confirmed personal data breach in accordance with our legal obligations.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfying all applicable legal, accounting, tax, and regulatory reporting requirements.

When determining the appropriate retention period for any category of personal data, we take into account the volume, nature, and sensitivity of the data, the potential risk of harm arising from unauthorised use or disclosure, the purposes of processing, and the requirements imposed by applicable law. In compliance with anti-money laundering legislation, we are required to retain core customer records — including Identity, Contact, Financial, and Transaction Data — for a minimum of five (5) years following the closure or termination of a customer account.

7. Your Legal Rights

Subject to certain conditions, you have the following rights in relation to your personal data under applicable data protection law:

• Right of Access: You may request a copy of the personal data we hold about you (a Subject Access Request) to verify that we are processing it lawfully.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data we hold about you, subject to our ability to verify the accuracy of the replacement information.
• Right to Erasure: You may request deletion of your personal data where we no longer have a lawful basis to retain it. Please note that certain legal obligations — including anti-money laundering requirements — may prevent us from complying in full, and we will inform you of any such limitations at the time of your request.
• Right to Object: You may object to processing carried out on the basis of our legitimate interests where your individual circumstances provide grounds for doing so.
• Right to Restrict Processing: You may request that we temporarily suspend processing of your data in certain prescribed circumstances.
• Right to Data Portability: You may request that we transfer your personal data to you or to a nominated third party in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent (such as for direct marketing), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact our Data Protection Officer (DPO) through the customer support channels available on our website.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enable essential platform functionality, maintain secure login sessions, and ensure your bets and transactions are processed accurately. We also use analytical cookies to understand how visitors interact with our site, enabling us to make continuous improvements to the user experience.

You may configure your browser to block or delete cookies at any time; however, please be aware that disabling certain cookies may impair the functionality of our platform and prevent you from accessing some features. By continuing to use the Hollywoodbets website with cookies enabled, you consent to our use of cookies as described in this policy.

9. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our data protection practices — including requests to exercise your legal rights — please contact our Data Protection Team using the contact details available on our website. We are committed to resolving all privacy-related enquiries promptly, fairly, and transparently in accordance with our legal obligations.